Guest Blogging – Ultimate Platform to Improve SERPs

Let’s see what is “Guest posting”, it is the act of writing for another blog, with the hope of getting quality back-links, getting traffic, and build good relationships and the most significant thing is more profitable to compare than other link building service because it is ultimate platform.

However, when you decided to use this ultimate platform then you should determined some good fact:

 Define Your Guest Blogging Goals:

First of all define what your goal for guest blogging is, it will help you to determine what topic and where are you share your content. Because without goal you should not getting maximum result, that’s for sure. So it is necessary to search right kind of blogging platform but it is too difficult to find the blogs to write for in niches.

Discover Guest Blogging Opportunities:

Ok define your goal then you find the blogging site where you can submit your article but keep in mind that you find a those platform that relevant to your interest, your niche and your industry as well.

If your site talks about “Cannabis Seeds” then you have to find those blogs who talk about gardening with an engaged audience of gardeners. Before we get into the statistics that you should be looking at to decide which possibilities have the greatest advantage to your website or brand, we need to discuss your goals.

Without clear idea of what you are trying to accomplish, interpreting the statistics side of the equation will only go so far.

Advantage of Guest Blogging:

Guest Posting is one of the best methods to build a effective blog and develop your online business but most of the persons are still confuse as to whether to start guest posting or not. It can help you set up yourself as an authority in your market and get more targeted visitors to your blog or website and I am sure it is really helps to get more leads for your business.

Boost Your Website Traffic :

With the help of guest posting, this is even more efficient than publishing an advertisement. Your post will achieve more people whom you have not achieved before. As you post more on different blogging platform, you are getting more and more visibility which is a good way to promote your website in the right manner.
                                         

  It Establishes Relationships: 

Guest Blogging helps you to build cordial working relationship with other bloggers which is belongs to your industry. Apart from guest blogging, there is no alternate to develop healthier connection with other blog writers who are unknown to you. You will also be able to link with their readers or audience through your guest posts content and your comment replies. Build a relationship with a blog owner can pay benefits as well, such as with future opportunities as well.

Targeted and High Quality Backlink :

Guest posting can allow a number of back-links to the guest blog along with an author link. Also look for High Domain authority and authority of the page, you are going to guest post on. The host blog owner will allow publishing a link to your own blogs at the end of every guest post. This will provide you with the precious back-links, which are very necessary for your guest blogging campaign.

In the current scenario this platform plays some significant role to improve your site rank in the SERPs and it is most effective way to have the required recognition and to get huge amounts of traffic to your site as well.

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On Site SEO Tips – Expanded

The overall aim of the guidelines is to outline best practice for measuring of your own webpage on site optimization but first of all it is crucial to make your page as relevant to a searcher's keyword as possible.
                                               

As we knows that on site optimization process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible but there are various point should be considered, one thing keep in your mind you optimize your webpage for your user not only search engine.

When you optimize your webpage then 2 point should be considered:

1/ What is optimization and Why you need it?

2/ What are their needs

1/ What is optimization and why you need it?

In simple terms it one type of An act, procedure, or technique of making something as completely perfect, relevant, functional and effective as possible. We optimize our site for better user experience interact with them, in a conversational style, about who you are, what you do and most importantly, how they’ll get benefit by connecting with you.

2/ What are their needs.

When you judge your buyer or users personas then you will win half race in the competitions, that’s for sure. But understand your buyers or users personas it’s very difficult and challenging task and without proper research you should not get targeted result.

                                         

There are various other contributing factor should be considered when you plan to onsite optimize your webpage. I know very well its very complex subject but very important as well.

                                       

A/ Create unique, accurate page titles

Everyone knows that title indicates what is page about and chooses a title that effectively communicates the topic of the page's content but always use brief and descriptive tile, but in the most of the professional always argues that title should be your homepage can list the name of your website/business and it’s really worth but always avoid stuffing unneeded keywords in your title tags.

This also means that it is best to do this for each page on your website so as to direct the searcher to the page that contains the information that they are looking for.

B/ Improve the structure of your URLs

A site's URL structure should be as simple as possible for search engine and your user which is really very easy to read by the search engine and simple-to-understand URLs will convey content information easily URLs are displayed in search results.

When you build a structure of your URL then use meaningful word for your folder and web page files name because we always knows that complicated or hard URL structure is difficult to maintain, It affects usability and accessibility of your webpage.
                      

                                           

C/ Make your site easier to navigate

Clear path or navigation plays some good role to get better users experience for your website, means it clearly discover what they want quickly when it comes to your site. If they can’t, they may get frustrated and leave.

So, you should think about how visitors to your web page will go from your webpage to other webpages that have more particular information on the products or services they are searching. The structure of the web page navigation is designed from general to specific. This provides an obvious, easy direction to all the websites from anywhere on the web.

                                     

                              

D/ Offer quality content and services

Creating powerful and useful content will likely influence your web page more than any of the other factors, now days when you spread some appealing content in your website then you should win the half race in these competitions.

Users enjoy content that is well written and easy to follow. It's always valuable to organize your content so that visitors have a sense of where one content subject starts and another ends. Breaking your material up into sensible sections or divisions and it helps customers find the content they want quicker.

Avoid using or publishing copy content otherwise your website should be penalized by the search engine. We knows that search engine eager for new or informative content, it loves the fresh content. Always prefer to design your website content for your users not for search engine.

E/ Use heading tags appropriately

Headings provide a hierarchical structure to your post and they work in descending order and there are a series of H tags ranging from H1 to H6 and all are supported in all the major browsers. It is best to use the tags for the intended purpose in the information hierarchy rather than for pure formatting purposes and the size, colour and other presentation attributes of these tags can be changed in your style sheet just as you would change your text.
                        

F/ Make effective use of robots.txt

Every professional knows that robots.txt tells search engine which webpage of your site should be index or ignored. When bots or crawlers come on your site then first crawlers visit this special text file.

The structure of the robots.txt file is easy but you can create a number of logical errors/mistake which can affect the organic search result and also affecting the indexing of the website. It creation is very easy but it turns into a complicated one when you add different user-agents and different restrictions on them.

10 Helpful Search Engine Marketing Tips For Beginners

When You build your own or business website, I mean finished web design, uploaded your files, and set up your website or blog, but you're still not getting as many visitors, so you need to work on your market your site which is really very important task & that’s the exact answers why we need search engine marketing means optimize your website in the top of the search engine and the other hand it’s called Search engine optimization.
                                   

I know very well SEM (Search engine marketing) can become very confusing but not impossible to easy understand and if you give yourself a good researcher in learning behaviour of the search engine then you’ll be able to sort fact from fiction much more easily. All of us know that Search engine marketing is the one type art of using search engines as a vehicle for getting more n more visitors to your website.

                                         

 Search Engine Marketing can be generally categorized into 10 different aspects:

1/ Keyword Research:

Good keyword research is the foundation of an excellent SEO strategy. You cannot really do anything until you develop a list of keywords phrases that are relevant to your website and your users as well. As we know that Keyword Relevancy is a relatively intuitive concept, I mean don’t be tempted to increase traffic with popular but less relevant terms. However, asking yourself what services or products you offer.  In achieving high visibility in the search engines for targeting niche or highly specific keywords that are relevant to your website.

                                           

                                      

2/ Develop SEO friendly webpage: 

It’s not enough these days to design a beautiful, functional website that addresses your client’s needs but I strongly believe that SEO friendly website is a requirement for almost every business to endorse their product and services and reach the intended customers.  For an SEO strategy to be successful, strong fundamentals need to be in place. Doing things right from the offset out can really obtain the benefits, save your time and money as well.

3/ Work on site’s on page factor:

 A/  TITLE TAG :  Title tag is effective ingredients of on page factor,  is an essential part of SEO.  As we know that tag is a maximum of 70 characters and the title element of a website is intended to be accurate and brief information of a page's content. However, place important keywords and it should be readable and informative about the page content in itself.

B/  META TAGS :  This  tags have to be placed in the so called HEAD part of the website and considerably very important element  and it  influence the way some search engines list and index web pages.

C/  ROBOTS TAG : In simple terms it is one types of .txt file which gives permission for search engine to crawl a site for indexing and also helps to restricts access to your site by search engine robots that crawl the web which you block.

                                                

 4/ Quality link building:

                                                

Link building refers to the process of getting external pages to link to a page on your website but in the current scenario it is really difficult task but not impossible. If you want to increase your site visibility in the major search engine then quality link building means seo process task play some good role. But it's important to understand why link building is important and how it works. 


Example is in the any election “VOTE” is the only sign which candidate most popular and in the same thing for our website “Quality Links” is the sign of our website popular in the SERPs.


There are various process included in the Quality link building campaign link Guest posting, Forum posting, Commenting in the Blog, Article Submission, Social Bookmarking, Press release Submission, Local Business Listing service, web 2.0 Submission, DOC & PPT Submission etc.,  

                                         

5/ Social Media Essentials:



Now a day’s marketing with Social Media can be very effective, as long as you invest the time and efforts into upgrading and communicating with your audience but you under estimate to exploring social territories like Facebook, Twitter, or YouTube, your brand may still be in danger but  when you use this types of platforms then first of all observe the interplay of traditional and social media get to know the programs, and research the way to shares information.



6/ Spy on your competitors:



You must know what others in your market are doing. Competitor research is essential because it let us you discover out what’s working and not working in your niche. Now onward you can simply choose from a variety of different aggressive intellect resources to obtain greater insight on what your competitor’s digital strategy is. There are various professional tools available where you can get all the information like back links information, anchor text, social activity and other good information.  

                                         

7/ Avoid SPAM activity:


In the past most of the professional involved in the spam activity but now condition very different when you involved in any types of spam activity you website should be penalized by the search engine.  If you want to increase your site visibility then always follow the search engine guideline which really helps to achieve your goal. So avoid involving in any spam activity is profitable for your website and also avoid to get the links from a low quality, or spammy source, then the link will be devalued.


8/ Always updates your website:

Update your site is another most significant thing to improve your search engine ranking because you consistently added new features or  fresh material (Content, Images, Video, Graphic, ) on your site which helps keeps visitors coming back to see what's new on your webpage and it is good ways to organize your information or improve the usability of your site.

9/ Follow Search Engine Guideline:

Now days without follow search engine guidelines you should not achieve your targeted goal, that’s for sure. Search engine guidelines are the tips and principles that will help you optimize your web page.  Search engine guidelines an important part of seo campaign and There are various guiding principles that you must follow in your search engine marketing approach.

10/ Monitor search engine rankings:

You should also review a regular report of website research, to see how much visitors you are getting, where it's coming from, to be able to discover the overall efficiency of your web. Anyone who relies on their website for business persons should have it monitored daily and it is the good sign for your business and website as well.