The overall aim of the guidelines is to outline best practice for measuring of your own webpage on site optimization but first of all it is crucial to make your page as relevant to a searcher's keyword as possible.
As we knows that on site optimization process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible but there are various point should be considered, one thing keep in your mind you optimize your webpage for your user not only search engine.
When you optimize your webpage then 2 point should be considered:
1/ What is optimization and Why you need it?
As we knows that on site optimization process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible but there are various point should be considered, one thing keep in your mind you optimize your webpage for your user not only search engine.
When you optimize your webpage then 2 point should be considered:
1/ What is optimization and Why you need it?
2/ What are their needs
1/ What is optimization and why you need it?
In simple terms it one type of An act, procedure, or technique of making something as completely perfect, relevant, functional and effective as possible. We optimize our site for better user experience interact with them, in a conversational style, about who you are, what you do and most importantly, how they’ll get benefit by connecting with you.
2/ What are their needs.
When you judge your buyer or users personas then you will win half race in the competitions, that’s for sure. But understand your buyers or users personas it’s very difficult and challenging task and without proper research you should not get targeted result.
There are various other contributing factor should be considered when you plan to onsite optimize your webpage. I know very well its very complex subject but very important as well.
A/ Create unique, accurate page titles
Everyone knows that title indicates what is page about and chooses a title that effectively communicates the topic of the page's content but always use brief and descriptive tile, but in the most of the professional always argues that title should be your homepage can list the name of your website/business and it’s really worth but always avoid stuffing unneeded keywords in your title tags.
This also means that it is best to do this for each page on your website so as to direct the searcher to the page that contains the information that they are looking for.
B/ Improve the structure of your URLs
A site's URL structure should be as simple as possible for search engine and your user which is really very easy to read by the search engine and simple-to-understand URLs will convey content information easily URLs are displayed in search results.
When you build a structure of your URL then use meaningful word for your folder and web page files name because we always knows that complicated or hard URL structure is difficult to maintain, It affects usability and accessibility of your webpage.
C/ Make your site easier to navigate
Clear path or navigation plays some good role to get better users experience for your website, means it clearly discover what they want quickly when it comes to your site. If they can’t, they may get frustrated and leave.
So, you should think about how visitors to your web page will go from your webpage to other webpages that have more particular information on the products or services they are searching. The structure of the web page navigation is designed from general to specific. This provides an obvious, easy direction to all the websites from anywhere on the web.
D/ Offer quality content and services
Creating powerful and useful content will likely influence your web page more than any of the other factors, now days when you spread some appealing content in your website then you should win the half race in these competitions.
Users enjoy content that is well written and easy to follow. It's always valuable to organize your content so that visitors have a sense of where one content subject starts and another ends. Breaking your material up into sensible sections or divisions and it helps customers find the content they want quicker.
Avoid using or publishing copy content otherwise your website should be penalized by the search engine. We knows that search engine eager for new or informative content, it loves the fresh content. Always prefer to design your website content for your users not for search engine.
E/ Use heading tags appropriately
Headings provide a hierarchical structure to your post and they work in descending order and there are a series of H tags ranging from H1 to H6 and all are supported in all the major browsers. It is best to use the tags for the intended purpose in the information hierarchy rather than for pure formatting purposes and the size, colour and other presentation attributes of these tags can be changed in your style sheet just as you would change your text.
F/ Make effective use of robots.txt
Every professional knows that robots.txt tells search engine which webpage of your site should be index or ignored. When bots or crawlers come on your site then first crawlers visit this special text file.
The structure of the robots.txt file is easy but you can create a number of logical errors/mistake which can affect the organic search result and also affecting the indexing of the website. It creation is very easy but it turns into a complicated one when you add different user-agents and different restrictions on them.
